Miele Celebrates 125 Years with New Releases
Including an ultra-sleek line of Obsidian black appliances
If you attended IDS Toronto back in January, you may have caught a glimpse of Miele’s matte black ovens—part of the brand’s Generation 7000 line-up—boasting full-surface glass surfaces with integrated displays, specifically crafted to complement modern kitchen design. The booth, which garnered a DL Love Tag, featured the first releases of new appliances that Miele has rolled out in celebration of its 125th anniversary.
Miele’s appliances includes: vacuum cleaners, laundry systems, rotary irons,
dishwashers, ranges, built-in convection/speed/steam/combi-steam ovens, cooktops, ventilation hoods, refrigeration, wine storage and coffee systems.
Extending the VirtoLine comes a striking new addition in Obsidian Black. With glass surfaces and a fully integrated display, the timeless modernity of this colourway gives designers the option to seamlessly blend these appliances into dark cabinetry, creating a seamless look. The VitroLine Speed Oven, Convection Oven, Combination Steam Ovens, and Warming Drawers are available in Obsidian Black.
IDS attendees had the opportunity to experience the Generation 7000 line of built-in cooking appliance as well.
Matching the energy around Miele’s anniversary, the opening of a new showroom in Sherway Gardens gave guests the opportunity to interact with many of the brand‘s new releases in person. The new store, and Miele’s second in-mall showroom in the city, boasts 1,300 square feet and features more than 35 appliances on display.
Miele’s new Toronto showroom at Sherway Gardens.
A new countertop coffee machine features CoffeeSelect, 3 bean containers to house unique bean flavours to allow for ultimate personalization.
CleanTouch Steel fronts with exclusive Pocket handle designs define Miele’s newly redesigned dishwashers.
Chef Eric Chong treated guests of the showroom opening to a special food demo and tasting. Fun fact: Guests can book on-going cooking lessons and experiences via Miele’s website.
The new showroom also offers a few unique perks for shoppers including a Cash and Carry service which allows customers to purchase products direct from the showroom floor and bring them home the very same day. These include appliances such as vacuums, coffee machines, laundry care products and more.